2012年3月24日 星期六

Wiki 5: Restaurant Operations



n  Choose one topic about the restaurant operations you’re interested and explore more information about it.
n  Research on how restaurants do their forecasting and food cost control process.
n  Find out more up-to-date local trends about restaurant operations

A.    Front-of-the-House Restaurant Systems

Ø   Point-of-sale (POS) systems:
      They are used to track food and beverage charges and other retail charges that may occur at a hotel or restaurant. It is made up of a number of POS terminals that interface with a remote central processing unit. A POS terminal may be used as an electronic cash register, too. 

 

 Ø   Touch Computer and POS Computer Options
Tablet Computers,  POS Computer Systems, and Touch Point of Sale Systems here are designed for General or Special-use Point of Sale Transactions in Restaurant and Retail Environments. 

   

   Ø  Touch Display and Touch Screen Monitor

     The quickest and most efficient way to input an order at a restaurant or ring up a sale at a retail store is by using a  Touch Screen Monitor. With the right POS Software, ringing up a patron's order is as easy as the push of a button. We have a number of LCD Touch Screen units to choose from.


   Ø POS Receipt Printer and Barcode Printing Options

     At POS Nation we help our customers select the right POS printer for the job. Whether it's an epson printer, star printer, or zebra barcode printer we have the right receipt printer for the job. Our impact (dot-matrix) printers are ideal as kitchen printers in a restaurant environment. We suggest using impact printers for this since the paper is not affected by heat lamps and they have the presence to alert staff of new orders.

   Ø Cash Drawer Options and Tills

      When it comes to protecting the money that accumulates during the day a strong cash drawer to protect the cash is vital. Our cash drawers, cash boxes, and tills are industrial and commercial grade. They're stronger and more durable than a normal cash register drawer. Access to the POS cash drawer is granted by the POS software and system for optimum security.

Ø   Kitchen Display Systems:
      Printers in the kitchen are replaced with video monitors and presents orders to kitchen associates along with information on how long orders are taking to be prepared. It further enhances the processing of orders to and in the kitchen. Orders change color or flash on the monitor, which alerts kitchen associates to orders that are taking too long. Kitchen monitors are widely used in quick-service restaurants but are also gaining momentum in table service restaurants .Kitchen video system also post order preparation times to a central data base for later reporting and analysis by management to determine how the kitchen is performing.

      Some of the Kitchen Controller is designed with rubber caps on each end that help seal the internal components from the outside environment. The rubber caps also act as feet for the controller and provide excellent balance so that the Controller can sit on right / left side or top / bottom without turning over.

      Expansion options are available through the use of the Compact Flash slot and mini-PCI slot. The CF slot can be used for additional storage. Wireless networking is available as an upgrade by installing a wireless card in the internal mini-PCI slot and attaching a wireless antenna to the rear panel. Video support for the KPS system is offered through the DB-15 analog connector on the Controller. The screen resolutions supported by the Controller. Digital video is also available through the optional DVI connector.

     Following are a few key features of the KDS system:
   Ø  Order Preparation
 §  Highlights alert orders in yellow or red to indicate an order has exceeded expected prep time
 §  Displays each order in either List Mode or Chit Mode and monitors time to prepare
 §  Allows user to define preparation times for both appetizers and entrees
 §  Intuitive icons display Rush Order, VIP and Void status
      Display features such as All Day, Order Done, and Order Recall make information readily available





     Ø Speed of Service Displays
  §  View the status of each table in the restaurant at a glance
  §  Table buttons change color to indicate
  §  Table Vacant
  §  Guest Seated
  §  Kitchen Working on Order
  §  Entree Served
  §  Order Late
     Ø Reporting and Statistics
  §  Captures service times for different courses at the various prep stations
            Generates real-time reports on kitchen performance



 
Ø   Guest Services Solutions:
      Applications that are designed to help develop a dining relationship with guests
    Applications include a frequent-diner management program, delivery management with caller ID interface, and guest accounts receivable to manage home accounts and gift certificate management. All these applications are accessed through the POS system and give restaurateurs the opportunities to offer their guests convenience, while allowing the restaurateurs to track who their best customers are. Guest activity is posted into the central database and management can develop targeted marking programs based on this information. 

Ø     Some of the Key Benefits:
      Build a guest information database of your loyal customers
      Set up multiple promotional offers to keep guests coming back
      Establish times of day or day of week promotions to fill “softer hour” seats with guests
      Create marketing programs in-house
     Import guest information from most other programs
     Configure POS printers for coupon printing

 The Guest Services Solution also offers an optional delivery and carry-out solution to streamline the ordering process for your take-away business.
 Ø   Some of the Key Features:Print address and delivery information on the POS guest check
     Store order details
     Retrieve delivery information for repeat customers 
     Enter additional “notes”
     Previous order recall
     Target delivery time

     Caller ID functionality




B.    Forecasting & food cost control
     Costs or expenses are usually classified either as direct costs or overheads. Direct costs can be clearly associated, for example, with the production of meals, the departmental payroll or the maintenance of kitchen hygiene. Overheads are costs that cannot be charged to production, such as property insurance, rent and utility rates. Costs can also be divided into those that can be controlled by the kitchen staff and those that cannot. Uncontrollable costs have to be paid whether the restaurant is open or closed. The focus must be on controllable costs: weekly wages, overtime, food ingredients, laundry, cleaning materials, etc. Changes in the cost of ingredients and the amount of wastage can have a huge impact on the food cost percentage and thereby can either reduce or increase profit.

     Chefs and restaurant managers use cost control to keep track of the history of sales in order to predict the future of sales. The past records of seasonal activity may give a better picture of future seasonal activities in order for chefs and managers to order the correct amount of food and beverages and thereby avoid over ordering and food wastage. If the restaurant has too much food on hand, the quality of products will suffer and money will be lost. As in most, if not all, businesses, cost control is an intrinsic part of day-to-day operations that is necessary to ensure the restaurant's profitability. Financial statements, inventory lists, purchasing and history of sales are all important components of cost control. 
   Ø     Pricing the Menu
     Pricing the menu involves calculating the price to be charged for the various dishes and beverages served. This price is influenced by such things as the amount of table service provided, the cost of the table settings and décor, as well as the actual cost of the food in the recipe. This same applies to beverages and alcoholic beverages as well. One way of pricing is to calculate the cost of food and then add an amount to cover wages, overheads and profit. A better method is using the food cost percentage.



   Ø      Food Cost

      Food cost (cost of sales) is the actual cost of purchasing the raw food products and related ingredients. It is the amount spent on food in a food service operation. (Beverage costs could be included in the food cost or they may be separated as beverage cost / beverage cost percentage.) The costs are measured and expressed in terms of a percentage, which is referred to as the food cost percentage. The percentage can be achieved by the following formula: (Cost of Food Sold / Total Food Sales = Food Cost Percentage). The estimate of daily food costs in the best control you have because it is up-to-date information. The field averages can be also used to determine the average costs for different types of restaurant cuisines.

     FOOD COST PERCENTAGES:
            
                    Buffet
          35% - 46%
                   Cafeteria     
          33% - 37%
                   Fast Food
          28% - 39%
                   Fine Dining
          25% -38%
                   Casual Restaurant
          27% - 36%



       Ø     Sales Price
    The sales price for the item can be then achieved by the following formula: Cost of food / Food Cost Percentage = Sales price before tax.

      Ø      Median Purchase Price
     In the first phases of restaurant planning, it is good to determine the estimated median purchase price. This can be achieved by collecting the entrée and beverage prices and their sales distribution from all the restaurant sales.
  Sales Distribution Food % x Sales Price of food + Sales Distribution Beverage % x Sales Price of Beverage)/100 = Median Price
    For example:
     Food Sales is 45% and Beverage Sales is 55%. The sales price of food is 14€ and the sales price of beverage is 6.50€. à (45% x 14€ + 55% x 6.50€) / 100 = 9.875 = 9.88€ Median Purchase Price


       Ø     Gross Profit
     The Gross Profit can be determined by the following method: Gross Profit % = 100% - Food Cost% The median gross profit can be then determined by the following method:
     Sales Distribution Food % x Food Gross Profit % + Sales Distribution Beverage % x Beverage Gross Profit % = Median Gross Profit %
      For Example: 45% x 65% + 55% x 68% = 66.5% Median Gross Profit
 

   Ø     Sales Forecast
      By using the median purchase price, chefs and managers are able to forecast the sales per week or month. First, the flow of customers or purchases needs to be determined. Second, the number of purchases per day or per week is then multiplied by the median purchase price. This gives the estimated sales amount for a day, per week or per month.


   Ø     Labor Cost Control
      Payroll cost is the total cost of employee labor. These costs can have a huge impact on the overall profit of the restaurant operation. If there are too many employees and not enough customers purchasing the meals, the labor cost could quickly reduce the overall profit. Controlling labor costs is an everyday activity of a restaurant operation.




      Labor Cost Percentage can be achieved by the following method:
      Cost of Labor / Total Sales = Labor Cost Percentage
     Employees receive their regular hourly or salaried wage. However, the restaurant operation has to add on non-wage labor costs, such as social security and holiday pay, to the regular hourly or salaried wage. The amount varies between countries and cities; from 20% to 60%. The restaurant operation has to include non-wage labor costs in its calculations in order to be able to establish accurate labor cost statistics. In some countries, working on Sundays and major holidays may increase employees' wages by up to 100%. This variable also needs to be taken into consideration.

      In labor planning, it is good to calculate median hourly wage and then add other labor fees to receive the total hourly labor expense. This number can be then used to calculate daily, weekly and monthly labor expenses. Another major duty of a chef or manager is to determine the required hours for production and service; kitchen labor hours and dining room labor hours. Once these hours are determined, the labor expenses can be then calculated.

     The minimum required turnover to cover labor costs can be then achieved by the following formula:
     Labor expenses / preferred labor cost percentage = Minimum required turnover
     For the minimum required sales, generally the sales tax is added and the minimum required sales amount can be then achieved. (Minimum required turnover x (100% + VAT [value-added tax]) = Minimum Required Sales) The Minimum Required Sales can be then compared to the estimated sales from the Sales Forecast to see if there are enough sales to compensate the labor costs or vice versa.


  Ø   The Restaurant Sale Statistics
    The restaurant sales statistics are an important way to compare the sales activity with the industry averages to see if the operation meets industry standards. This is helpful when trying to determine the relative profitability of the restaurant operation.

A.    up-to-date local trends
1.      Internet technologiesordering - promotions - credit cards – banking- reservations - food ideas - cocktail recipes.

2.      Social Media – Secret of Successful Operators:  restaurateurs that promote their restaurants through the use of social media see an increase in sales. Restaurant operators are employing social media to drive revenues, both through tightly targeted ‘touchs’ and through more broadly based methods including: 1) email messages about special offerings and events 2) Facebook invitations to “friends” for in-store promotions, 3) Tweet messages about limited time offerings, and 4) aggregated promo services

3.      Increased takeout meals, especially at lunch, and more home meal replacement (for dinner)
4.      Increased food safety and sanitation
5.      Guests becoming more sophisticated and needing more things to excited them
6.      More food court restaurants in malls, movie theater complexes, and colleges and universities where guests line up (similar to a cafeteria), select their food (which a service places on a tray), and pay a cashier.
7.      With more restaurants in each segment, the segments are increasingly split into upper, middle, and lower tiers.
8.      Multi-restaurant locations
9.      Difficulty of finding good employees






Dodgshun, Graham & Peters, Michel (2004): Cookery For the Hospitality Industry, Fifth Edition. Cambridge University Press.
Dopson, Hays & Miller (2008): Food and Beverage Cost Control, Fourth Edition. Wiley. Chapters:1, 2, 7 & 8.
Jones, Terry (2004): Culinary Calculations. Wiley. Chapters: 6, 7 & 8.
Sanders, Edward E & Hill, Timothy H (2001): Foodservice Profitability, Second Edition. Prentice Hall. Chapters 1, 2,8 & 13.
Walker, John R (2008): The Restaurant From Concept to Operation, Fifth Edition. Wiley. Chapters: 1, 3, 7 & 14-16.