2012年3月24日 星期六

Wiki 3: Food and Beverage Operations

      Functions F&B operations
      As F&B operations include managing the operations of different department, the major functions of F&B operations may be cross-departmental and include the followings:

      Managing kitchen
      Labor costs represent the most significant variable costs in this area, F&B operations should include staffing day by day. Also, F&B may also need to visit kitchens to observe the service delivered. For example, tasting the food in kitchen.
 kitchen 
      Managing food operations
      F&B functions as an advisor and supervisor for food operation area. For example, F&B director needs to meet executive chef and purchasing director, to check whether the food operation is in right direction.

Supervisor for managing bars:
As the beverage profit margin is higher than other food items, bars are an important revenue source for F&B departments. F&B should tightly supervise the operations of bars, such as supervising the beverage cycle. Moreover, F&B help imposing strict policy and procedure guidelines for bars employees. For instance, strict policies help avoiding the problem of pilferage.
  
4    Supervisor for managing stewarding department
      Stewarding department employees need to clean the china, cutlery etc. Therefore, the problem of pilferage may exist. F&B needs to ensure no guests and employees can take away the stocks. F&B department needs to impose strict inventory control and constant vigilance.
  
5    Supervising operations of catering/ banquet
      F&B functions as a supervisor and an advisor to oversee and give suggestions to catering and banquet operations.

      Supervising room service: 
       F&B directors need to check room service to forecast demand, to check whether food & beverage can be delivered correctly and on time.
     

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Pilerage problem of Food & Beverage Operations

Is piferage a common problem of Food & Beverage Operations? If so, how can it be avoided?
 

The above links tell us the dilemmas of F&B operations nowadays- pilferage. As wines’ profit margin is much higher than other food items, employees are easily attracted to steal wines. Thus, the problem of pilferage exists. It is difficult to arrange supervisors to keep track of everything. The dilemma of F&B operations right now is to avoid pilferage. Many hotels set strict rules to keep pilferage to a minimum. However, if the rules are too strict and harsh, the morale of employees will be affected. F&B departments should be aware of the above problems.

Furthermore, as the rules are not clear enough sometimes, employees and guests don’t know what they can take away. They may take something away that they shouldn’t take away. For some tricky guests, they know the rules clearly. Thus, they may take away something that’s valuable but not clearly listed on the rules. Employees also create such problem to F&B operations. So that, F&B department should be careful to handle pilferage problem.

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Trends and Challenges in operating Food & Beverage Operations

What are the trends in Food & Beverage Operations?
Although the functions of Food & Beverage operations are similar within the industry; in the meantime, the environment of the industry changes rapidly. The trends are as follows:

1. Healthy food demand
Nowadays, people are concerned about health. Their eating habit changes to a healthier style. In order to meet their needs, the food supplied to customers should be healthier. More specifically, the food should contain more low-fat, low-carb.
 
2. Increasing use of technology
 Technology plays an important role for F&B management in recent years. For example, automatic dispensing system helps avoiding mischarging customers. Furthermore, technology helps guest ordering (PDA for ordering), marketing(Internet), management control and communication(e.g. Facebook).
 
3. Theme restaurants
 In order to differentiate from competitors, theme design is more often used in hotel restaurants. For example, forest design is oftenly used for theme restaurants designs.
 

Besides, Food & Beverage industry needs to deal with the challenges they are facing. The challenges are as follows:

1.  Pilferage
 Pilferage is still the major problem for F&B operations, especially for beverage. In order to tackle this problem, most hotels set-up a CCTV system to supervise the hotel. Moreover, some hotels set strict rules to punish pilferers. However, as it’s difficult to keep track of everything(costly), pilferage can not be completely tackled by F&B department. It can only keep pilferage to a minimum.

 

2. Demand forecasting
Nuclear crisis in Japan causes a fear to people to eat Japanese food. The demand for Japanese food sharply decreased during the crisis. As the F&B department can’t forecast the earthquake and nuclear crisis, it can’t forecast the decreased demand for Japanese food as well.