Economical positive impact
Government
Revenue
Governments
earn revenue from gambling in several ways. The first way is through the
taxation of gambling venues/operations. In most countries these taxation rates
tend to be much higher than exist for other industries. Governments earn
gambling revenue is to become directly involved in the provision of gambling
and directly receive its revenue. Also, it earns gambling revenue by taxation
of gambling winnings by consumers, although this constitutes a very small
revenue source.
Positive impacts on other
businesses
Many casinos
offer hotels, restaurants, and entertainment in addition to their traditional
gambling activities. These associated amenities could potentially compete with
similar businesses in the local area. On the other hand, it is possible that
local hotels, restaurants and entertainment venues might benefit from the
‘overflow’ and/or in situations where the casino does not offer these
associated amenities. Positive impacts on other businesses have been most
commonly reported with ‘destination casinos’ that draw their patronage from
outside the immediate area (i.e., bringing in a true influx of wealth), require
overnight stays, and are located in tourist areas offering other entertainment
and sightseeing opportunities. Specific sectors that benefit most consistently
are hotels, restaurants, lounges, and other types of entertainment. It helps
create more jobs.
Personal Income
Changes in average personal income
are another indirect indicator of the positive or negative economic impacts of
gambling. Income changes could occur because gambling brings in new money, acts
as an economic stimulus, replaces existing jobs with lower wage jobs, or
interferes with economic growth.
Economical
negative impact
Negative
impacts on other business have been reported most commonly in studies where
gambling patronage is derived locally. This scenario applies to EGMs that are
introduced into bars/lounges, lotteries, and non-destination type casinos. The
type of business that is most commonly reported to be negatively impacted is
other forms of gambling, with the most common pattern being recently introduced
forms (i.e., casino gambling, Internet gambling) accelerating the decline of
older forms (e.g., horse racing, dog racing, bingo, lotteries)
Social
positive impact
Infrastructure
Value
The construction of a new gambling venue (e.g.,
casino) adds to the physical assets and wealth of the local community. This is
especially true if this new venue is associated with infrastructure upgrades
(e.g., roads, electrical, sewage) to accommodate the new facility, and if the
new building and infrastructure upgrades are financed by out-of-jurisdiction
investors. Increased infrastructure value can also occur when a new gambling
venue stimulates the construction of complementary businesses (e.g., hotels,
restaurants) to take advantage of the increased patronage of the area.
Public Services
Governments exist to serve their people, and so
it is a natural expectation that the increased government revenue derived from
gambling would be used for the enhancement of public services (e.g., health,
education, social security). Indeed, these ‘public benefits’ are often touted
by governments as the main justification for the introduction or expansion of
gambling. In addition, in many jurisdictions certain forms of gambling
(typically raffles and bingo) are delivered by charitable/community
organizations and/or gambling revenues are earmarked for these groups, the
revenues of which are then used for the benefit of the local community. However, it is also sometimes the case that
government gambling revenue is used to avoid raising taxes, reduce government
debt, or to maintain rather than enhance existing services..jpg)
Leisure Activity
One of the important positive impacts
of gambling is that it provides entertainment value and an additional leisure
option for the population. Furthermore, the fact that the majority of people in
Western countries participate in some form of gambling and that gambling
revenue is in the billions of dollars in many jurisdictions provides evidence
of its value to society. This positive impact of gambling is fairly self
evident, which is perhaps why relatively few studies have examined it in
detail.
Social
negative impact
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Problem
Gambling
Depending on
the country, the year, and the assessment instrument, the past year population
prevalence of problem gambling ranges from 0.4% to 7.5%. There are both monetary and social/nonmonetary costs
associated with problem gambling. The monetary costs include money spent on a)
treatment and prevention; b) policing, prosecution, incarceration, and
probation for gambling-related crime; c) child welfare involvement for
gambling-related family problems; and d) unemployment and welfare payments and
lost productivity because of gambling-related work problems. However, because
only the minority of problem gamblers seek or receive treatment, and only a
minority typically have police/child welfare/employment involvement, the bulk
of the impacts tend to be social/nonmonetary in nature.
The social impacts
include things such as mental health problems, suicide, family/relationship
problems, divorce, and the potential for intergenerational modelling of
excessive gambling. They were also
observed to not be sleeping as well as they should and their quality and
quantity of real-life socialization and academic work saw a sharp decrease.
Bankruptcies have been studied more than any other index of
problem gambling, with the large majority of studies finding that bankruptcy
increased following the introduction of casinos and/or multiple forms of gambling. The
relatively strong relationship between bankruptcies and gambling availability makes theoretical sense, considering that financial
difficulties are typically the most common problem reported by problem gamblers.
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Crime
Theoretically, the introduction of legal
gambling should influence crime rates in one of several ways. One way is by
decreasing the rate of illegal gambling. This has a fairly reliable effect, although it is somewhat dependent on whether illegal forms can still
offer some form of competitive advantage. Another way is by increasing
the number of problem gamblers, a percentage of which will commit crimes to
support their gambling 21 (primarily ‘property’ crimes that have the potential
of raising additional revenue) . A third is because certain forms of
gambling offer increased opportunities for illegal activity to occur (i.e.,
passing counterfeit money, money laundering, loan-sharking, cheating-at-play,
race fixing, theft, fraud) (Barthe & Stitt, 2007). A fourth is by creating
venues (i.e., casinos) that serve alcohol and thereby potentially contribute to
alcohol-related offences (i.e., assault, driving under the influence) and/or
disproportionately attract a clientele with criminal tendencies. A fifth and
final way is by increasing the overall number of visitors to the area (with
this population often not being taken into account when determining a
jurisdiction’s crime rate per capita).Successful strategies of operating gaming entertainment
Example: The Sands Macau
Special Strategies
Providing free non-alcoholic drinks for different customers
Close to Ferry pier (Transportation )
Wide range of minimum bets (Casino) - Target different kinds of customers
Decent live entertainment - World famous stars and Great show
Operating Hours - 24 hours (For visitors from different countries)
Updated trends & development of gaming entertainment industry
The Rise of Special Effects with High Technology
Many live performances or theme parks are incorporating new and appealing special effects. Movies in Disneyland utilize new technologies and continue to bear more and more special effects.This proves that the divide between creativity and engineering is constantly being decreased by the gaming entertainment industry.
Target Market - China
The fact that customers from China are spending much more in the gaming entertainment industry. Most of them are very rich. Company should reach more ideas to achieve Chinese visitors. For example, traditional Chinese decoration or Putonghua training session for staffs
